No Spam, Just Dust

Everybody knows the deal by now. You give a new brand your email, and within a week you're getting a drip campaign about their journey, a founder letter, three abandoned-cart nudges and a Friday sale that runs every Friday forever.

We're not doing that, mostly because we don't have anything to send. There's no warehouse. There's no inventory. There's a set of designs getting their final pass and a site you're currently reading.

So here's the entire plan for the list. Launch updates. We write to you when the first drop is real, or when something changes that's worth knowing about. If the list goes quiet, that's not a strategy — it just means nothing has happened yet.

No drip campaign, no founder letter, no Friday sale that runs every Friday. We'd rather have a short list of people who want the news than a long list of people ignoring twelve emails.

In the meantime the Pit Log is free and doesn't require an address. Read it, don't read it, argue with it.

If you want the heads up when the shirts are real, the form's on the front page. Launch updates by email. That's the whole promise.